No one consumer segment thinks, behaves and purchases alike, so we don’t mass communicate with them.
By talking before the communication to the right consumers, we can focus on what they prioritise from a business.
Not all of a company’s offerings are appropriate to every consumer, it’s why we target and promote a feature that is required.
Recognising purchase habits, frequency and likes of consumers allows a window into their lifecycle and when they are receptive to communications.
Then it becomes about the media... utilising everything from digital, mail and press to outdoor, exhibition stands and point of sale.
and we’ll start the chat with ‘What keeps you up at night?’ and go from there.
Obviously we’d prefer to speak you in person, but if you want you can email me here:email@example.com