Read More

Here’s our top ten list of tips for businesses thinking about using pinterest…

1. Remember it’s a social network – don’t go into hard sell, promotional mode
2. Engage in activity to match the personality of your brand – use it as a brand connector to consumers, an inspiration
3. Comment, repin and like as well as pinning
4. Make sure you are in a relevant business to share on pinterest and then follow other users/boards who match your brand’s business area
5. Ensure the images on your website are accessible by the Pin it button users have – try it yourself on your own site
6. Don’t be afraid to have boards/pins that are not your own products but inspire your designers/buyers
7. Show some behind the scenes images of photoshoots, offices, new ranges etc to engage consumers
8. Promote your pins on other social networks you have a consumer base on
9. Check out other brands who are using it and learn from them what users engage with
10. Don’t set it up and leave it – make it part of your weekly to do list!

Read More

We’re all loving the sunshine…talking to customers about planting bulbs…Katie’s off on a big choo choo train and Jeanette is growing her own everything in her new greenhouse!

Read More

Based in Newcastle, The Biscuit Factory is an independent art gallery selling a wide range of commercial art.  We have loved visiting them, tried not to spend too much in there (!) and for starters have completed a redesign of their quarterly catalogues to help uplift sales and awareness.

Read More

Read More

Have a listen at 7.23 or so on Chris Evan’s BBC2 breakfast show, Wed 7th March – our Digital and Data Director Tessa is name checked along with her son Casper! http://www.bbc.co.uk/programmes/b00p2d9w/episodes/player

Read More

Just finished recording a trio of two-minute voice-overs for Bupa Care Homes at VTR North – these will be used on the ‘Map Of Life’ online videos as part of a national campaign. Lou’s detox is complete and she has lost 8lbs and no longer addicted to caffeine…woo hoo!

Read More

The ‘Loophole’, the ‘Negotiation’, the ‘Research’
 
It has been well publicised (supposedly) about the change to VAT regarding the Royal Mail’s postage charges, this affects our current clients – and of course potential clients. So we want to show you how we’ve found a variety of ways to keep costs low and maximise the amount mailed per budget.
 
 
The ‘Loophole’ used for Bupa Care Homes to get a 1p not a 4p increase
 
Having historically worked with Royal Mail, Bupa Care Homes needed to find a way to maintain their current spend without the budget increase that the Royal Mail’s change to VAT and prices would have. We chose to find alternative postage suppliers such as DSA, additional service discounts and found a VAT loophole that enabled us to limit any increase to just 1p!
 
 
The ‘Research’ used for Hillarys for cheaper rates
 
Hillarys had already worked hard to arrange a new deal with their own postage supplier, at this stage we chose to check into it’s details and see if we could add anything else. In doing so, we discovered a few service options that they had not seen – one of which was a better and cheaper option.
 
 
The ‘Negotiation’ used for Interflora for no increase at all!
 
By utilising the sheer volume that Interflora print, we could negotiate between suppliers to get the best price for the job. Couple this with qualifying for additional service discounts and altering some small elements within the packs – Interflora won’t see any increases in their postage charges.
 
Just 3 examples…
 
This is only a small selection of the cases where our print and production department can prove extremely cost effective…for a case study more relevant to your sector, let us look at your print management.  Just contact Jeanette.Whittaker@kanjo.co.uk

Read More

Read More

It’s quitting time…Lent means Lou is giving up Chocolate… Adele is giving up Crisps…Normo is giving up Coconut Liqueur… plus a host of lazy abstainers giving up never heard of habits!!!

Read More