Kanjo

Direct mail….

tessa — Mon, 02 Apr 2012 16:40:25 +0000

It’s full on Direct Mail time…Persuasion and Retention campaigns are underway for Hillarys – pushing for first time orders and turning buyers into advocates.

10 Pinterest tips for businesses

tessa — Tue, 20 Mar 2012 14:15:57 +0000

Here’s our top ten list of tips for businesses thinking about using pinterest…

Remember it’s a social network – don’t go into hard sell, promotional mode
Engage in activity to match the personality of your brand – use it as a brand connector to consumers, an inspiration
Comment, repin and like as well as pinning
Make sure you are in a relevant business to share on pinterest and then follow other users/boards who match your brand’s business area
Ensure the images on your website are accessible by the Pin it button users have – try it yourself on your own site
Don’t be afraid to have boards/pins that are not your own products but inspire your designers/buyers
Show some behind the scenes images of photoshoots, offices, new ranges etc to engage consumers
Promote your pins on other social networks you have a consumer base on
Check out other brands who are using it and learn from them what users engage with
Don’t set it up and leave it – make it part of your weekly to do list!

Sunshine is here…

tessa — Tue, 20 Mar 2012 12:10:04 +0000

We’re all loving the sunshine…talking to customers about planting bulbs…Katie’s off on a big choo choo train and Jeanette is growing her own everything in her new greenhouse!

The Biscuit Factory

admin — Tue, 20 Mar 2012 12:05:47 +0000

Based in Newcastle, The Biscuit Factory is an independent art gallery selling a wide range of commercial art. We have loved visiting them, tried not to spend too much in there (!) and for starters have completed a redesign of … Continue reading →

DMA council success

tessa — Mon, 12 Mar 2012 09:49:43 +0000

Breaking news – Howard Masters, our Client Services Director, is now on the DMA North council. Fantastic. Congratulations Howard.

Radio fame…

tessa — Thu, 08 Mar 2012 10:01:56 +0000

Have a listen at 7.23 or so on Chris Evan’s BBC2 breakfast show, Wed 7th March – our Digital and Data Director Tessa is name checked along with her son Casper! http://www.bbc.co.uk/programmes/b00p2d9w/episodes/player

Voice-overs

tessa — Wed, 07 Mar 2012 13:47:44 +0000

Just finished recording a trio of two-minute voice-overs for Bupa Care Homes at VTR North – these will be used on the ‘Map Of Life’ online videos as part of a national campaign. Lou’s detox is complete and she has … Continue reading →

Postage increases…there’s always an option:

tessa — Wed, 07 Mar 2012 13:43:55 +0000

The ‘Loophole’, the ‘Negotiation’, the ‘Research’

It has been well publicised (supposedly) about the change to VAT regarding the Royal Mail’s postage charges, this affects our current clients – and of course potential clients. So we want to show you how we’ve found a variety of ways to keep costs low and maximise the amount mailed per budget.

The ‘Loophole’ used for Bupa Care Homes to get a 1p not a 4p increase

Having historically worked with Royal Mail, Bupa Care Homes needed to find a way to maintain their current spend without the budget increase that the Royal Mail’s change to VAT and prices would have. We chose to find alternative postage suppliers such as DSA, additional service discounts and found a VAT loophole that enabled us to limit any increase to just 1p!

The ‘Research’ used for Hillarys for cheaper rates

Hillarys had already worked hard to arrange a new deal with their own postage supplier, at this stage we chose to check into it’s details and see if we could add anything else. In doing so, we discovered a few service options that they had not seen – one of which was a better and cheaper option.

The ‘Negotiation’ used for Interflora for no increase at all!

By utilising the sheer volume that Interflora print, we could negotiate between suppliers to get the best price for the job. Couple this with qualifying for additional service discounts and altering some small elements within the packs – Interflora won’t see any increases in their postage charges.

Just 3 examples…

This is only a small selection of the cases where our print and production department can prove extremely cost effective…for a case study more relevant to your sector, let us look at your print management. Just contact Jeanette.Whittaker@kanjo.co.uk

Food…

tessa — Thu, 01 Mar 2012 17:12:36 +0000

More food for thought…we are doing a lot thinking for a bacon supplier into a major multiple…Lou is now doing a detox as well as her chocolate sacrifice for Lent!!!

Lent…

tessa — Wed, 22 Feb 2012 10:05:08 +0000

It’s quitting time…Lent means Lou is giving up Chocolate… Adele is giving up Crisps…Normo is giving up Coconut Liqueur… plus a host of lazy abstainers giving up never heard of habits!!!