(or for binary heads, a digital and data strategist)
Driven, logical, calm, loyal, action focused, open, perfectionist, positive, problem solver and controlled.
She loves a challenge
Getting that communications planning piece right so we can interact at the correct point in the journey, through the best channel for the consumer. Improving understanding of lifetime value so we can choose the best message on the best channel to maximise return. Making the best use of emerging digital channels without getting caught on the bandwagon – only using them when relevant for a commercial purpose.
Interflora, Villa Parade, Sainsburys and Heinz amongst others.